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A trusted part of childhood for over 60 years.

A child's experience is at the heart

Guidecraft products are inspired by nature, art, and constructivism. That guidance makes it possible to create unique products that enrich the lives of children and articulate and define creative, joyful, and meaningful experiences.

Our core values

Safety

Details like rounded edges, anti-tip feet, pinch-free hinges and secure wall brackets mean that we can guarantee your child’s safety.

Quality

By prioritizing quality and longevity, we ensure that our products will last generations and not end up in a landfill.

Innovation

We strive to be trend setters in our industry, incorporating unique designs and materials into our products.

Rooted in Theory

Our designers collaborate with world-renowned educators, authors, parents and industry experts to create thoughtful products that encourage children to think creatively, problem-solve, and develop their own voices.

\ \ Kirti Rathore \ \ Kirti Rathore, Director of Environmental Design at Guidecraft, leads the visioning and creation of playroom environments that nurture children's individuality and potential. She draws from frameworks such as Howard Gardner's Theory of Multiple Intelligences and sees children as unique beings whose environments should reflect and support their authentic selves.\ \ read more](/content/pages/authors/kirti-rathore/index.html)

\ \ Tom Bedard, M. Ed. \ \ Tom Bedard, M.Ed. has worked in the field of early childhood education for over 40 years. His particular interest has been to promote and analyze exploration in the area of the classroom devoted to sensory play to better understand children’s curiosity and competence in all areas of development and to imagine new possibilities for dynamic play and learning.\ \ read more](/content/pages/authors/tom-bedard/index.html)

\ \ Laura Wilhelm, EdD \ \ Dr. Wilhelm is an international presenter and author known for her joyful, research-rich approach to illuminating children's thinking and teacher's reflection. She brings over 40 years of experience as an early childhood educator and professor to her work.\ \ read more](/content/pages/authors/laura-wilhelm/index.html)

\ \ Sandra Duncan, EdD \ \ With almost 50 years in the early care and education field, Dr. Sandra Duncan has extensive experiences in publishing curricula and teacher resources, playing with young children, training early childhood professionals, teaching at the university level, designing professional development programs, and working with parents.\ \ read more](/content/pages/authors/sandra-duncan-edd/index.html)

\ \ Lukas Ritson \ \ Australia-based designer, educator and founder of Wearthy, Lukas Ritson believes that play should be a holistic experience. His innovative playground designs emphasize sustainable, quality materials, as they create a healthy stage for limitless learning opportunities.\ \ read more](/content/pages/about#/index.html)

\ \ Sami Krasny, M. Ed. \ \ Sami Krasny, M. Ed. is the creator and educator behind @everydaywitheandj on Instagram and everydaywitheandj.com. She's a progressive homeschool mom and block play expert with over 15 years of experience facilitating and supporting block play in homes and classrooms.\ \ read more](/content/pages/authors/sami-krasny/index.html)

Tested, trusted and 100% safe

We pride ourselves on manufacturing products that put children’s safety above all else. To fulfill that mission, we design and test our products to meet or exceed international safety standards.

1966

Then

In 1966, Guidecraft’s founder Fred Fein started making wooden toys for children out of his workshop in New York, turning his woodworking hobby into a business.

2026

Now

We are a global company with an ever-growing portfolio of learning furniture and educational toys for the classroom and home.

Partners in the industry

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